Winston-Salem Ambassadors

Join Us At The Parade

Celebrate the season with the Winston-Salem Holiday Parade on Saturday, Dec. 5, 2026, in downtown Winston-Salem. Join your neighbors along Fourth and Liberty streets for an afternoon of live music, festive floats, and holiday cheer for the whole family.

Registration

Parade registration is now open! Registration is open from Monday, Oct 5, 2026 – Friday, Nov 6, 2026. Registration closes at midnight on Friday, Nov 6th. Please make sure to register prior to this time if you would like to participate in the 2026 Winston-Salem Ambassadors Holiday Parade!

Please note: Due to space constraints and the fact that the City of WS depends on the parade being done by 6:30 PM for the Tree Lighting in Corpening Plaza, we are capping entries at 75 this year. We reserve the right to close registration early if we reach the maximum before Nov 6th. No late entries will be accepted this year.

APPLY to Join the Parade HERE!

This form includes everything – registration info, parade rules, the waiver, and payment at the end. Each step is required before you can move to the next.

Apply to be a vendor at the 2026 WS Ambassadors Holiday Parade VENDOR VILLAGE here!

About the Organizer

The Holiday Parade is presented by the Winston-Salem Ambassadors, a nonprofit organization dedicated to welcoming and connecting everyone in Winston-Salem. Learn more at wsambassadors.org.

Get Involved

There’s a place for everyone at the Holiday Parade