The 2026 Winston-Salem Ambassadors
Holiday Parade
Join Us At The Parade
Celebrate the season with the Winston-Salem Holiday Parade on Saturday, Dec. 5, 2026, in downtown Winston-Salem. Join your neighbors along Fourth and Liberty streets for an afternoon of live music, festive floats, and holiday cheer for the whole family.
Registration
Parade registration opens this fall. Check back in October for details on entering a float, band, or group.
About the Organizer
The Holiday Parade is presented by the Winston-Salem Ambassadors, a nonprofit organization dedicated to welcoming and connecting everyone in Winston-Salem. Learn more at wsambassadors.org.
Get Involved
There’s a place for everyone at the Holiday Parade
Nominate a Grand Marshal
Know someone who makes Winston-Salem shine? Nominate a local leader, volunteer or neighbor to lead this year’s parade as our Grand Marshal.
Volunteer With Us
The parade comes together thanks to our volunteers. Help with setup, route support, or guest services, and be part of the magic on parade day.
Support the Parade
Your gift helps keep the Holiday Parade free and open to all. Every donation supports the Winston-Salem Ambassadors’ work to welcome and connect our community.
2025 Holiday Parade Gallery
Winston-Salem Ambassadors 