The Importance of Intentions

Lately, I’ve been thinking a lot about intentions. In my work leading this small, new-ish nonprofit, there is a lot of explaining about who we are. Because we are so new, there is a lot of talk around our intentions. Though a nonprofit is a business, our mission, or our intentions, are what set us apart others.

Merriam-Webster defines intention as a ‘determination to act in a certain way.’ The Winston-Salem Ambassadors mission is to increase awareness of Winston-Salem. Our intentions are to educate and to help. Our intentions are based in being helpful, positive and productive. Whatever else you glean from a conversation with someone from the Ambassadors, these things are what we hope you walk away feeling.

We intend to help you move forward. We intend to help make Winston-Salem a better place.

What do you intend?

-Mackenzie Cates-Allen/ President, Winston-Salem Ambassadors

intention definition

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