Press Release – Welcome Center

FOR IMMEDIATE RELEASE                                                                                                             

CONTACT: Mackenzie Cates-Allen

President of Winston-Salem Ambassadors

Winston-Salem, NC

(336) 794-6050

The WS Ambassadors Welcome Center

To Open 4/29/23

April 20, 2023 – The Winston-Salem Ambassadors, a nonprofit that serves as a “welcome wagon” and a “clearinghouse of knowledge and people” are opening a Welcome Center at 420 N. Cherry St, in Downtown Winston-Salem, North Carolina, 27101.

The City of Winston-Salem has leased 420 N. Cherry St to the Winston-Salem Ambassadors, and it will be a home for the Ambassadors, a welcoming beacon to anyone with questions about Winston-Salem. Whether those are visitors wondering about a spot to eat, or where something is, or a young entrepreneur curious about available office space Downtown, or anyone looking to figure out what’s going on in the City, the Ambassadors are eager to welcome all.

The Welcome Center will host local artists work, to display and sell, and serve as a resource to anyone who wants information about Winston-Salem. Mackenzie Cates-Allen, President of the Winst0n-Salem Ambassadors, says “this is the perfect location for the Ambassadors and we are thrilled this more than 3 year project is finally moving forward.”

Cates-Allen says, “there is so much to look forward to in 2023, new Board Members and Ambassadors, the Welcome Center, and the fact that we are taking over the WS Holiday Parade from the WS Jaycees.”

While the space is tucked away on a walkway beside the WSPD Bike Patrol at 4th and Cherry, it is half a block away from the Convention Center, directly above the ballroom, and housed in between 2 of the busiest hotels in Downtown Winston-Salem. It is centrally located in the heart of Downtown, mere blocks away from hotels, countless bars, and dozens of restaurants, and shops.

The exterior of 420 N. Cherry St. will eventually be updated with a colorful mural with the word ‘welcome’ in different languages. Sidewalk art is planned in the coming months to direct folks to the Welcome Center.

An Open House will be held on April 29, 2023 from 10a-2pm and in the Fall, a Grand Opening Ceremony and Ribbon Cutting on Sept 16, 2023 at 10:30am with elected officials.

The Winston-Salem Ambassadors is a nonprofit that focuses on inclusivity, education, and welcome.

For more information, please check out the website at or contact Mackenzie Cates-Allen at (336) 794-6050, at or on social media. The Winston-Salem Ambassadors EIN is 81-4170578.

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