As written and released by the Winston-Salem Chamber of Commerce’s Ethanie Good, published May 24, 2019. Original HERE.

“On Thursday morning we will celebrate innovation in Winston-Salem with the launch of SWIPE.BY, a new app available on Android and iOS, that brings the convenience of curbside service to many local Winston-Salem restaurants. Users place an order online, drive to the restaurant and a server brings their food right to their car.

SWIPE.BY Ribbon Cutting at The Loop, Thruway Shopping Center
Thursday, May 30 | 11:30am

SWIPE.BY was founded by Carl Turner, who came from Berlin, Germany to Winston-Salem in 2013 to study at Wake Forest University. He founded the company in 2017 right after graduation. Turner says, “Third-party food delivery in suburban markets like Winston-Salem can be expensive to the user and can result in long wait times and cold food – dissatisfying experiences which can translate into complaints to the restaurant. Considering the high revenue shares to these delivery platforms, we knew there had to be a better solution for restaurants.” SWIPE.BY charges the restaurant a lower fee and the customer nothing (no fees, no subscription).

SWIPE.BY is a product of a growing supportive entrepreneurial ecosystem in Winston-Salem. Carl graduated with a minor in Entrepreneurship from Wake Forest, then joined Flywheel and the Winston Salem Chamber to get initial support and networking. SWIPE.BY is now one of the first cohort companies out of the Winston Starts incubator.

Steve Lineberger, president of Winston Starts says “The entire Winston Starts family is very excited for SWIPE.BY and Carl Turner. Startup activity is definitely on the rise in Winston-Salem and SWIPE.BY is a wonderful example of a promising homegrown tech company founded by a bright young entrepreneur.”

“Winston-Salem has been very supportive and contributed a lot to our success.” Turner says. “It’s incredible how the ecosystem comes together to support us founders. I further think the city is underestimated as a launch place for consumer tech – we have a dense downtown and a broad suburban area, we have big companies and many smaller local businesses – it’s great to test and get started here”.

Peter Marsh, founding partner at Flywheel says “Today is a big day not only for SWIPE.BY, but also for the startup community in the Triad. This is a real value-add for local restaurants, extending their customer reach and experience. Carl is a tenacious entrepreneur with a dedicated team. Wake Forest referred him to us at Flywheel and we were able to help him refine his business model and connect him with investors. SWIPE.BY graduated from coaching at Flywheel to acceptance into Winston Starts, proving the power of our ecosystem.”

The Loop, one of SWIPE.BY’s participating restaurants, is offering 25% off all entrees after the ribbon cutting. Mike Targett, owner of The Loop says “SWIPE.BY adds another avenue of convenience and service to our guests while maintaining control on our side. We stay in charge from making the food to bringing it to the guest.

About SWIPE BY:

SWIPE.BY is a startup founded in Winston Salem, NC, by a Wake Forest University graduate. SWIPE BY is available as an iOS and Android app and allows a user to place a Curbside Service or In-Store Pick-Up order at many local restaurants. SWIPE.BY also offers a more visual approach to food ordering allowing a customer to swipe through a picture-based menu of local restaurants, filtering for distance, price, cuisine, etc. SWIPE.BY is part of the Winston Starts incubator and is planning on expanding nationally after a successful launch in its home market of Winston-Salem. http://www.swipe.by ”

The Winston-Salem Ambassadors offer a heartfelt and excited CONGRATULATIONS to SWIPE.BY!

New York City.

What a city. What a vast amount of all the things. All the people. All the buildings. All the businesses. All the streets. All the subways, entrances, lines, stops. What opportunity.

Specialization of every kind. When you have 1.5 million people living in 34 square miles things get real interesting. This go-round I stayed in an AirBnb in the Village. I enjoyed it as I hadn’t stayed there before.

It was rather a whirlwind trip. Went up Monday, came home Wednesday. I was there to do some very specific things, which I did.

My main takeaways were, 1) NYC is a super fun place to visit. I would not want to live there. 2) NO ONE does hospitality like the south, and in particular, like Winston-Salem. 3) We can do better.

Here are some cultural aspects that I enjoy about NYC: 1) people from everywhere. 2) Walking/public transportation is for EVERYONE. On the subway, I saw homeless people, moms/parents/family with kids all the way through businesspeople in very expensive suits. 3) Specialization- within 1 mile of where I was staying, there was a Pomme Frites (fries) only store, a mac n cheese shop, an organic smoothie shop, (in our building) there was a shop that specialized in oatmeal only things and right down the block was an Insomnia Cookies which was DELICIOUS and delivers you warm, fresh cookies until 3 o clock in the morning. Of course every one of these places was small. Holes in wall, most of them. 4) Mix of Small/Large – in the Village it was mostly cool, small stores like mentioned above, but there were also CVS pharmacies and Starbucks’ around the corner. 5) Tourism is a big. Deal.

1. A) PTI is a treasure. After dealing with the nightmare that is La Guardia, I fell even more in love with our airport.
2. B) Travel is good for you. Getting some distance and seeing how other places do things makes you appreciate your own home more.

More to come.

❤ Mackenzie

CONTACT: April Broadway

Executive Director, NWCDC

Winston-Salem, NC

abroadway@nwcdc.org

(336) 721-1215

Press Release
for Immediate Release

NONPROFIT TAKES NEW DIRECTION

February 20, 2019 – The NWCDC Board of Directors has unanimously voted Mackenzie Cates-Allen, President of Winston-Salem Ambassadors, to the position of Board Chair. A tax-exempt organization (EIN56-0994730), Northwest Child Development Centers, also known as NWCDC and MudPies, serves children in Forsyth, Stokes and Davie Counties. In existence since 1970, NWCDC has served thousands of children and their families. “I am honored to be able to serve this amazing nonprofit in any capacity that I am able to,” Cates-Allen says. Over the last 12 years, NWCDC has seen many changes. “This wonderful nonprofit was created to serve those who need it most. Due to previous management decisions, we pulled out of the places where we may have been needed most.”

Due to shifting funding sources, including the lack of funding by the counties and governments, NWCDC has had to examine everything from the running of their childcare centers and the overall mission, very closely. “The remaining Board and dedicated staff feel very strongly that we fulfill a desperately needed place in the community,” Cates-Allen explains, “and we will continue to provide child care to the best of our abilities.” Cates-Allen feels however, that they need to make a stronger push for universal Pre-K and access to affordable childcare for any and all who need it.

“This is an absolutely critical time for our organization.” She has extended an urgent call for members of the community to serve on the Board of Directors. “If we do not have community, business and county support, our organization will not be able to continue.” NWCDC is accepting applications to join the Board of Directors and urges the community to assist in any way possible, through volunteering, donations and awareness. “We have a center in downtown Winston-Salem that we will be focusing on fundraising for.” She concludes. “Once MudPies Coliseum is up and running, we can focus on access for all.” NWCDC hope to raise a minimum of $30,00 over the next year.

For more information, please contact April Broadway at (336) 721-1215 or at abroadway@nwcdc.org. You can reach Mackenzie Cates-Allen at boardchair@nwcdc.org or (336) 794-6050. MudPies has two centers in operation, MudPies King and MudPies Mocksville.

If you’re like me, you love a good survey.  HAHA! Even if you’re not, take a few moments to fill out this survey for us!

IF you are NOT from here, please fill out THIS FORM. Folks, this is especially critical. Let’s get opinions from folks who don’t know us!!

If you HAVE heard of us/from here/from nearby fill out THIS FORM. 

It is our job to welcome all but it also our job (and privilege) to KNOW as much as possible about our city. Every response will help! THANK YOU in advance!

-Mackenzie

What does New York City have to do with Winston-Salem?

For one, of course, we have the Empire State Building and the Reynolds Building.

“The Reynolds Building was constructed in 1929 by Shreve and Lamb, who would design the Empire State Building a few years later based on the same plans. The iconic shape of the two buildings is the same, though the Empire State Building has 102 floors whereas the Reynolds Building has 22. For nearly a century, the Reynolds Building was the home office for the R.J. Reynolds Tobacco Company. The Reynolds Building was named “Building of the Year” by the National Association of Architects, won the 1984 Art Deco Society of New York award for best restoration and was the tallest building in the South for 35 years. In 2016, Kimpton Hotels and Restaurant opened The Cardinal Hotel on the lower six floors below the luxury apartments above.” – Visit NC

For ME personally, New York City was the iconic city of a hundred movies and TV shows. We learned about Ellis Island in school. It was mythical. I had had a desire to visit it for years and in 2010, I decided to go. No one was available to go with me, so I said, heck, I’ll go by myself. That trip was life-changing.

I did all the things, The Museum of Natural History, Times Square, Rockefeller Center, etc. I loved it, loved the energy of the “city.” But I stayed a nonprofit Hostel (HI-NYC) in Upper West Side, where it is very residential. So I was able to relax in a safe environment, away from the hustle and bustle and grind of the City That Never Sleeps. (It does, in fact, sleep.)

The dichotomy of the two places was fascinating. It is indeed an ENORMOUS tourist destination, but for millions of people, it’s also home. They live there, eat there, hang out there, all the things that we do where we live. I thoroughly enjoy NYC and have been back several times. I find it inspirational in that I can take what I see and learn from there and bring it home to North Carolina.

There is one item, in particular, that I think we can draw inspiration from. Last year, we had over 1.8 million visitors to Forsyth County. (Yes, million!) With almost $900 million dollars in revenue from those visitors. What I seek to do now is go BACK to NYC, do some practical/in person research and bring. it. home. After all, if one of the world’s most iconic buildings was started here, I’m sure they won’t mind!

I think it is imperative that we constantly learn, grow and evolve. To keep our city competitive in this ever-growing world, it’s going to take innovation on the part of all of us.

This crazy idea called the Winston-Salem Ambassadors is now entering it’s 3rd year and we are going strong. So far, my crazy ideas have panned out. Stick with me for the ride: it’s gonna get crazy fun.

~*NOTE*~

I will be GOING to NYC in the next few weeks. Can’t wait to bring back the energy from the Big Apple and fuse it with our own! Winston-Salem, after all, is awesome.

Much Love, my Twin City family!

-Mackenzie